The holidays are a time for giving, and what better way to show your customers how much you appreciate them than by giving, well sending, them a holiday card from your small business?
Not only is this a fun way to wish your customers happy holidays, but it also shows that you care about your relationship with them. You care about the relationship you have.
But, they can also be used for a whole lot more than this. In this guide, I’m going to take you through some of the best reasons why you should be sending holiday cards to your customers and why it’s so important.
#1 – It Reminds Your Customers That You Exist
In the busyness of the holiday season, it’s easy for your customers to forget about you.
Not what you want when you’re signing off and heading into a new year of business.
When they receive a holiday card from you in the mail, it reminds them that you exist and that you’re thinking about them. This is a great way to stay on your customer’s mind and make sure they’re thinking of you when they’re ready to make their next purchase.
It’s little touches like this that remind customers why they chose to work with you before, and why they should choose to work with you again.
#2 – It Says That You Value Your Customers
Sending a holiday card shows customers you value them and what you’ve achieved together. It’s a small, simple token, but one with a big impact.
It’s a great way to show your appreciation for their business and let them know that you’re thinking of them during this special time of year.
Plus, it’s a great way to stay connected with your customers and keep the lines of communication open. This is especially important if you haven’t been in touch with them for a while and want to kick things off again.
#3 – It Creates Personal Relationships
Now, by far the best part of sending a holiday card is the fact that you can get personal with things.Especially if you take the time to write a personal message in each card, it shows your customers that you care about them and value their business.
This is a great way to nurture and grow your relationships with your customers, which can lead to repeat business and referrals down the road.
As a small business, there are few better ways to show your customers how much you appreciate them and enjoy working with them.
And if you actually take the time to write a short-but-sweet personal message, well, that’s extra brownies points that are going to go a long way moving forward.
#4 – It Creates an Instant Referral
What do people do when they receive a greeting card?
They cover their walls with them, of course!
But seriously, people do tend to display them prominently on their mantlepiece or fridge for all to see – which means your company name and logo are being put in front of a whole bunch of new eyeballs every day.
It’s basically free advertising that keeps on giving! And if you’re looking for a little extra boost, why not include a discount code or voucher inside the card for people to use on their next purchase from you?
#5 – Your Competition is Already Sending Cards
Hands up if you’re already received holiday cards from other companies before. You have? Well, that’s not really a surprise. In fact, it’s pretty much expected these days.
The holiday season is an excellent time for companies to reach out and connect with their customers – so if you’re not already sending cards, you’re falling behind the competition. And we all know what happens when you fall behind the competition.
And this is really the core of what I’m trying to say, and this should be your takeaway.
Hold on; this is for the scrollers;
The Most Important Takeaway Right Here
Okay, now I have your attention, if you have one takeaway from this post, let it be this.
Nowadays, customers do not like dealing with businesses or faceless corporations. They want to engage with real human beings and have a personal connection.
Sending holiday cards is a great way to show your customers that you’re a small business run by real people. It’s a great way to create personal relationships and nurture the ones you already have.
Even the act of sending one can make you and your team feel more connected to your customers. So this holiday season, make sure you send out some holiday cards to your customers!
But it does depend on HOW you send your cards.
You can send any old generic card with a generic printed message on the inside, but let’s be honest, if you got this kind of card, would you be happy with it?
It would feel like a larger mass-produced thing that everyone gets, and it wouldn’t make you feel special or important. It might actually do the opposite.
So, what can you do about it?
Well, as a small business, you’re in a special position because you have the time and the customer base size where you can actually write personal messages and form proper relationships, which will do endless amounts for your company’s reputation.
You don’t have to do it for everyone, but it will make a difference even if you just pick out your top 50 customers and write a short, personal message to them in each card. They’ll feel appreciated, valued, and special – which is precisely what you want your customers to feel.
Here are some top tips on how to do it properly.
Top Tips for Sending Your Customers Greetings Cards
Here are a few tips to help you get started:
- Keep It Simple – The holidays are a busy time for everyone, so keep your cards short, sweet, and to the point. A simple “Happy Holidays!” or “Wishing you all the best this holiday season!” will do.
- Be Personal – This is your chance to really connect with your customers on a personal level. Write a short message that shows you appreciate them and everything they do for your business.
- Get Creative – Have some fun with it! This is your chance to show off your personality and get creative. You can go all out with festive designs or keep it simple with a holiday-themed twist on your normal branding.
And finally, don’t just settle for the cheapest and most generic greeting cards you can find. If you want to make a proper impact, I’ve got just the thing. Get in contact with me today and let me create some customized greetings cards on your behalf, so you can focus on running your business and leave the design to me!
Wishing you all a delightful holiday season! Here’s to a prosperous new year!
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