Have you ever asked yourself why you aren’t making the sales you think you should be? Perhaps you are meeting a lot of people who seem interested, but your sales just aren’t matching the interactions that you are having. This may be because you haven’t had enough ‘touches’ with those customers to make a sale. Don’t be weird, I’m not talking about touching your customers. A touch is any kind of interaction or connection you have with a potential customer. Think of it this way, you meet someone for the first time, you might learn their name and some other small bits on information. The next time you meet, you learn more and then more. Each interaction, or touch, helps you build a relationship with that customer.
In business, a touch can be a face to face meeting, a phone call, an email, or any other direct line of communication. So, let’s bring this back to the beginning of this post; why aren’t you making the sales you think you should be? Well, rarely do people buy on the first touch, or the second, or even the third. As a general rule of thumb, it takes between 7 and 13 touches before a customer will take ‘the leap’ and you make a sale. Don’t give up, be persistent. Contact people and then contact them again. If you are able to do it correctly, you will only increase your odds of landing the final sale.