Graphic design has become a necessity for any business to stay relevant in today’s world. But there is a common misconception among people. That great design is something that only big businesses can afford which is not true at all. For a small business, there are plenty of ways to create great graphic designs without spending a fortune.
Get to know your audience before starting designing, incorporate your brand’s color into the design, and be consistent with using fonts. Take advantage of social media platforms and online graphic design tools. Also, consider taking professional help as that will provide the best chance of success for your business.
In this article, we will share 6 graphic design tips for small businesses that you can use to build a great brand on a tight budget. We will also explain why graphic design matters to your business. By learning these, hopefully, you will understand how to create an effective and long-lasting brand identity while not breaking the bank. So, let’s get started!
6 Graphic Design Tips for Small Businesses
Before we dive into the tips, let me make one thing very clear. Never think of the design and branding as a business expense. Rather, think of it as an investment. And if the design is great, the return on the investment will be great too.
Big brands like Nike, Adidas, Apple, Samsung, etc. invest a huge amount of money in graphics design. But you don’t have to be a big brand to do so. Even if you own a small business operating on a limited budget for design and marketing, investing in a good design can do wonders for your business.
Down here, I’ve shared some graphic design tips for small businesses that will help you to build a great brand at a minimal cost. Let’s take a look, shall we?
1. Know Your Target Audience
Before starting a design project, try to learn more about your target audience. Keep in mind, graphic design is neither meant for the business owner, nor the designer. Its sole purpose is to attract the attention of the target audience.
No matter how good a design is, it won’t matter if it is not created focusing on the right people. So, knowing about your target audience is crucial if you want to get maximum exposure through graphic design.
List all the things you know about your target audience, and build your brand’s persona around it. This will give you a good idea about what you are trying to achieve, who you are trying to reach, and create graphics accordingly to captivate the people who might benefit from your brand’s products or services.
Knowing about your potential customers can save you thousands of dollars that you’d have spent in revising and changing the design otherwise.
2. Consider Color Psychology
When it comes to design, colors are one of the most important parts of it. They have the power to make or break a design. Colors influence our emotions and perception.
They are the number one factor that influences our purchasing decisions. And most people will decide subconsciously whether they will buy a product or not based on its color within ninety seconds after the initial viewing.
Use this color psychology to your advantage. If you have a signature color that represents your brand, use it in your design. Even if you don’t have one, you can use color combinations that reflect your brand’s message. And to do so, you will need to understand which color represents what. For instance, the color “Green” represents nature, wealth, health, and new beginnings.
3. Be Consistent with Your Typeface
Just like colors, in any good graphics design, choosing the right typeface (also known as a font) is also very important. Even if the design is excellent, if the typeface you use is not good, it can be a turn-off to potential customers.
Make sure the typefaces you use in your design are easy to read so that people can understand at first glance. Once you decide on which typeface to use, use the same typeface for all your designs. This consistency will help your potential customers to identify your brand.
Now, there are no hard and fast rules regarding how many fonts you should use in a graphics design. But we will advise you to stick to a maximum of three fonts at a time. You can use free fonts from DaFont or Google, or you can spend money to get one.
4. Use Social Media To Your Advantage
In today’s world, social media like Facebook, Instagram, etc. are the best platforms you have at your disposal to promote your brand. These platforms have billions of active users, which offers young brands an easy way to connect to their potential customers and build loyalty.
And there are so many ways you can promote your brand on social media like creating low-cost ads targeting your audience, or showcasing your product or service on your company’s social media page.
And for that, you can create graphic design templates that you can use repeatedly for your social media posts. All you have to do is change the product picture, price, and description and then post it on social media.
5. Be Aware of Latest Design Trends
When it comes to graphic design, always remember design trends come and go. And because of that, it is necessary to regularly update designs to keep them fresh and in trend.
The secret to building a long-lasting brand is keeping the design fresh without making any drastic changes to its original branding. But this task is quite tricky. And the designer will have to be aware of which trend is on the way out and which are emerging. To learn about them, you can read articles regarding these topics. And you can find plenty of them on the internet.
6. Work with A Professional Graphics Design Company
You can literally find a freelancer for every sort of talent-based trade out there. But you cannot expect industry grade results from lone graphics designers. Sure, there are some good ones out there. However, the ones that are actually noteworthy will cost you a pretty penny.
Working with a professional graphic design firm, you can expect the same pristine quality at a much lower rate. So, if you are looking for professional help, you can contact us at Aberlewest Design & Marketing. We are a Las Vegas based company that specializes in graphics design and illustration with a rich record of satisfied clients.
Not only do we do graphics design we also have our very own printing service as well. So, working with us you are getting the full package for branding your business to popularity. Feel free to check out our monthly graphic plans for affordable graphics.
Why Does Good Graphic Design Matters For Your Business?
Good graphic design can increase your sales numbers, business turnover, and overall profit. That’s why, if you want to grow your brand, invest in good-quality graphic designs.
Graphic design is not just for aesthetic purposes. It is more than that. It is a form of communication between your audience and your business. And a good design can do wonders for your business.
For starters, a good graphic design helps businesses to make a positive impression on potential customers. Most people often make purchase decisions based on the visual appearance of the product only. And having a high-quality logo, flyer or brochure will give your brand more credibility.
Maybe your brand’s offered product or service is superior to others in the market. But if you fail to make a positive first impression, your products or service’s superiority will not matter at all.
Also, the graphic design of a company gives it a unique, and recognizable identity, and compels the potential customers to take action. Not only that, having a good logo, infographic or web design will communicate your message visually that can’t be expressed through words alone.
A good graphic will help you to build a bond of trust between your business and your potential customers. And all that eventually leads to improved sales, turnover, growth, and most importantly profit. On top of that, a good design can save you a lot of money in the long run.
If you are someone who is not utilizing the power of graphic design for your business, you are just missing out on your chances of growing your brand.
Being a small business is no longer a valid excuse for having low-quality graphic designs or no designs at all. With companies like us in the field, it is easier than ever to create the right assets for building your brand and boosting your sales.
Even if you are on a tight budget, investing on this portion of your branding will definitely return your investment by many folds. Thanks for stopping by. And wishing you the very best in your future endeavors!